Beldona – close to me since 1955.

Since 1955, Beldona has been a brand run by women, for women. One that designs feel-good products with great attention to detail. So that women feel beautiful, strong and confident no matter what they wear.

It all started in 1955 as a small family business for women’s underwear. Today, our family business has 65 stores and around 370 employees across Switzerland. With a staff comprising 97 percent women, we are a company run by women, for women. And we’re proud of it! For us, it’s about more than just designing lingerie and loungewear, nightwear and swimwear. It’s also about closeness and confidence. Just like the confidence you have placed in us for 65 years.


Brands: Beldona, Calvin Klein, Chantelle, DKNY, Marie Jo, Prima Donna, Rosa Faia, Sloggi, Tommy Hilfiger, Triumpf, Valisère, Valisère Tabu, Vive Maria

Phone: +41 62 849 98 35