Schönenwerd, September 2025
Arriving by train, bus and car, visitors enjoyed a spectacular weekend from September 26 to 28. Rebekka Gather's vertical fashion show on the rope particularly thrilled the audience and became the absolute highlight of the event.
CEO Erhard Schwendimann: "This anniversary weekend has once again shown that Fashion Fish is highly valued as a regional shopping destination. The overwhelming response reinforces our concept and motivates us for the next 20 years. We would like to thank all visitors and our partners for this great success."
The varied family program offered entertainment for all age groups: from kids' dance shows and bubble shows to the musical ABBA medley by the "Amazonas" choir. The food corner with barista coffee specialties and a wine bar invited visitors to linger and relax, while the "Fish & Win" and children's fishing were played for instant prizes worth over 20,000 francs.
Voices from the anniversary on Saturday, September 27, 2025
Visitor and former employee Nadia M. from the canton of Aargau: "Robert Meier, co-founder and CEO until July 2025, and Max Imgrüth, former board member of Fashion Fish, have done an excellent job with Fashion Fish. They have brought life back to the village after the closure of Bally."
Martina Koller, employee at Max Mara: "My job is my biggest hobby. I've been working at the Fashion Fish outlet for 16 years. The atmosphere among the staff is extremely friendly and informal, and the opening hours for employees are also very attractive."
Boris Yildiz, store manager at Bally: "Fashion Fish is my second home. We are part of the big Bally family and very proud of it. After all, Schönenwerd is the birthplace of Bally - another reason why we are able to welcome customers from all over the world here. There is great goodwill among the Fashion Fish brands and no competition. That makes work fun."
Can Kaya with family from Dintikon" We heard about the anniversary on Radio Argovia. As it's our 7-year-old daughter's birthday today and she needs new sneakers for PE lessons, we came here."
Sandra Suess, Free Shop store manager"The large catchment area and the attractive mix of brands are a big part of the success. The new ZADIG Eau de Parfum fragrance from ZADIG&VOLTAIRE is particularly popular with young and old alike."
Competitions with instant prizes worth over 20,000 francs and a main draw with prizes worth over 60,000 francs
Instant prizes with a total value of 20,000 francs were raffled off during the anniversary weekend, including vouchers and surprise gifts from the participating stores. Younger visitors were also able to enjoy instant prizes at the children's fishing event.
In addition, a large main prize draw will run until December 11. main prize draw with prizes worth 60,000 francsThe prizes include a Fiat 500 Electric with a one-year all-inclusive package, a one-year SBB GA, a SPA package for the Villa Honegg, iPhones and much more. The winners will be announced in December.